Impact of Employee Performance on Customer Retention †Free Samples

Question: Discuss about the Impact of Employee Performance on Customer Retention. Answer: Introduction In this modern service industry, consumer satisfaction and retention serves as a major factor related with the success of the company. This is for the reason that most of the employers rely on employees for offering quality service (Glaser Strauss, 1967). Employee relations are deemed as customary of company functions along with practices that deals with the issues associated with human resource like recompose and retirement. Research methodology employed in this research focussed on gathering relevant information in order to make effective business decisions (Lewis, 2015). This also includes theoretical evaluation of principles and methods related with the research on impact of employee performance on consumer retention. The objective of this paper is to explain the research methodology of carrying out study on impact of employee performance on consumer retention. The research method section will explain the methodology, sample and sampling technique, research population, data coll ection, data analysis, ethical consideration and limitation associated with completion of the research. Research Methods: Research Methodology Qualitative research methodology has been selected in investigating the impact of employee performance on consumer retention. This methodology is observed to be useful for the reason that it offers vital information on the inclination subject of human perception concerning specific research data (Lincoln Guba, 1985). This research methodology is deemed to employ non statistical research techniques that employ inductive logic for evaluating yield corrections which is complex to translate. Qualitative research method is deemed to be suitable in this research as the investigation will employ thematic evaluation. Data collected was evaluated by themes and it is deemed that increasingly inductive themes are gathered from the data. Qualitative data methodology with the thematic analysis is focussed on gathering data through understanding them. The major objective of this research methodology is to develop major themes which explain the importance of the research. This research method is e mployed in this research for the reason that the researcher was focussed on understanding along with investigating social situations by means of developing descriptions from the on-site interviews along with observations (Neuman Robson, 2014). Moreover, this method is deemed to be suitable in this investigation as the researcher was able to offer detailed accounts and elaborations of socio-cultural process that does not require being explained quantitatively. Population, Sampling Technique and Sample Sampling can be understood as a process within which the target respondent for the research is selected from a larger population. Sampling facilitates the researcher in selecting the most vital source of primary data for gathering important information that is aligned with the aim and objectives of the research. Simple random sampling has been employed in carrying out an interview process with the supervisor (Patton, 2002). This sampling method was employed in the research for the reason that it offers equal opportunity to the respondent of getting selected in the study. For this reason, qualitative data was evaluated through use of this sampling technique. The population size is selected in investigating impact of employee performance on retention of consumers in the selected hotel. Only one supervisor was selected for this research and considering this it can be stated that sample size selected for this research is 1. Determination of suitable type and number of participation is vi tal in gathering suitable research findings. This target population has been selected through deciding the number of participants within a sample (Sekaran Bougie, 2016). Along with deciding the anticipated number of people within the target population, the selection of sample size was influenced from considering certain vital aspects such as time available, budget along with target precision degree. Data Collection Data collection process in investigating the impact of employee performance on consumer retention wills both primary that is through interview and secondary. Secondary data for the research will be gathered that certain secondary sources such as journals, books and websites in order to realise properly the speculative situations along with historic representation (Silverman, 2016). Such gathered secondary data was useful in evaluating the recent trend of the recognised research issue. Secondary data was considered in this research as it is deemed that it can be highly preferable because of its easy availability from the online and offline sources. Primary data for the research was collected from human responses by means of conducting interview. This data collection method is employed for the reason that it is highly reliable in nature in comparison to the secondary data. Therefore, taking into consideration the subject of research, the researcher has considered employing primary as w ell as secondary data devoid of focussing on just a specific option. From the process of interview numerical data was gathered that indicates the fragment of data that was analysed to collected relevant information in consideration to the research results (Smith, 2015). Numerical data was considered to be collected for the reason that this offered suitable information on the inclination subject of human perception concerning specific research data. Data Analysis Data collected for the research was evaluated through using several analytical methods. This is for the reason that effective analytical data analysis selection is highly important to attain effective and pertinent research findings. Data analysis process in investigating the impact of employee performance on consumer retention considered the process of open coding-general themes and axial coding (Spradley, 2003). In open coding analysis, the researcher made attempts to read through the data numerous times and then start generating tentative labels for a lot of data which summarises the aspects those are evidenced to happen. This is not just relied on an existing theory that is just relied on the meaning that is arrived from the data. This data analysis process will facilitate in recording instances of the participants words along with establishing the properties associated with every code. In addition, axial coding data analysis was employed by the researcher in this investigation. This is for the reason that axial coding includes recognising relationships between open codes. This will also be simpler to realise the time at which last chat is been observed regarding this blog post (Taylor, Bogdan DeVault, 2015). This data analysis method is used for it can facilitate in sustaining transparency and proper interpretation of composed information. Ethical Consideration Ethical considerations are considered to be important in the research for the reason that the ethical standards avoid the fabrication or data falsification that promotes the pursuit of knowledge along with truth. This is deemed to be the primary goal of the research. The researcher has made sure that he has abided by the most suitable code of conduct in carrying out tasks within several processes of data collection. The secondary data for the research has been collected from different reliable as well as authentic sources that make sure of the research outcomes validity (Vaioleti, 2016). The researcher made sure that within the survey process, he will avoid asking delicate questions along with ensuring that the survey participant is persuaded to take part within the process of survey with mutual permission. In addition to that, the identity of the survey respondents was not being disclosed for certain confidentiality concerns. Moreover, in this no business use of the research stateme nt has been focussed on from the behalf of the researcher. Limitation The primary data for the research has been gathered from one supervisor of the selected hotel in conducting research on the topic impact of employee performance on consumer retention. The validity of the information serves as the major restraint which generates the obstacle among the research results along with the accomplishment of the research (Wildemuth, 2016). The selected professional has an intention of offering a positive image of the company through not disclosing the major concerns. As a result, the researcher might deal with the issues in recognising the concerns along with offering suitable recommendations in order to deal with them. It has also been evaluated that manipulation of the secondary data can take place to a certain extent that might impact the research quality as well as the research findings. Conclusion Research methodology employed in this research focussed on gathering relevant information in order to make effective business decisions. This also includes theoretical evaluation of principles and methods related with the research on impact of employee performance on consumer retention. The objective of this paper was to explain the research methodology of carrying out study on impact of employee performance on consumer retention. It was gathered from the paper that qualitative research methodology has been selected in investigating the impact of employee performance on consumer retention. Simple random sampling has been employed in carrying out an interview process with the supervisor. Data analysis process in investigating the impact of employee performance on consumer retention considered the process of open coding-general themes and axial coding. However, the validity of the information serves as the major restraint which generates the obstacle among the research results along wi th the accomplishment of the research. Moreover, the researcher might deal with the issues in recognising the concerns along with offering suitable recommendations in order to deal with them. References Glaser, B. G., Strauss, A. L. (1967). 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