Case Study Mcdonalds Essay Example for Free

Case Study Mcdonalds Essay It operates over 35000 restaurants in more than 100 countries on six continents. 5 It has an unparalleled global infrastructure and competencies in restaurant operations, real estate, retailing, marketing and franchising. McDonald’s website says that it is a leader in the area of social responsibility and is committed to protecting the environment for future generations. 7 Strong and wide communication channel in the market. (deng, 2009) 8 Play areas for children. 9 Large target markets. 10 Recession resistant (Birchall, 2008) 11 In September 2003 successful backing up of new products was launched with MTV’s advertising campaign featuring the new tag line, â€Å"I’m Lovin’it†. (Jennifer, 2004) WEAKNESSES 1 McDonald’s has not achieved its growth expectations in past several years. Narrow Product lines. (deng, 2009) 3 McDonald’s brand association as a junk food. (deng, 2009) 4 Few option for healthy eating 5 High employee turnover rates. (macy, 2012) 6 McDonald’s also have some bad effects on environment. (ltd. , 2006) 7 McDonald’s also faces many types of legal actions on many issues. OPPORTUNITIES 1 Product packing for McDonalds now features QR codes for customers to get nutritional information. Mcnamara, 2013) 2 Opportunity to enlarge market, the consumers who care about health issue. (deng, 2009) 3 Slightly changing market brand image of McDonalds. (deng, 2009) 4 In 2009, McDonald’s launched its hefty Angus burger in all U. S. A locations. 5 Introduction of trans-fat-free French fries in all restaurants in the U. S. A and Canada. 6 Introduction of McCafe. 7 Testing marketing fruits and vegetables as happy meal at some outlets. 8 McDonald’s franchises overseas became a favorite target of people and groups expressing antiglobalization sentiments. Entry into new and highly popular product categories. THREATS 1 Public attack about obesity issue. (deng, 2009) 2 Changing taste of consumers. (deng, 2009) 3 Unable to keep patrons as special order sandwiches offered by rivals Burger King and Wendy’s. 4 Promotional plans like McDonalds game found conspiracy with 51 people charged in a part of scam winning $24 million by stealing winning McDonald’s tickets. 5 McDonalds showed a delayed effect than other restaurants operators in switching over to zero trans-fat cooking oil. In 2001 McDonald’s was sued for hurting religious sentiments by vegetarian groups for not revealing its flavors in French fries as it added beef extract to vegetable oil and showing it as veg in menu. 7 Consum ers began filing law suits that eating at McDonald’s had made them over weight. 8 Competition from burger kings and Wendy’s. (Thomadsen, 2007) MARKET SEGMENTATION TARGET MARKET| BABY BOOMERS| GENERATION X| GENERATION Y| GENERATION Z| DEMOGRAPHICS| 45-65+| 35-44| 19-34| 0-18| GEOGRAPHICS| URBAN| URBAN| URBAN| URBAN| PSYCOGRAPHICS| More concerned with low cholesterol food| More concerned with low fat food| More concerned with physical fitness food products| Generally eats taste oriented food products| BEHAVIOURAL| Mostly concerned with good quality of food products| Requires access with quick and fresh food service| Generally catch-up food by themselves by reaching out| Check out with friends and family| ISSUE ANALYSIS In 2004,Morgan Spurlock’s documentary film Super-Size Me gave very criticism to McDonald’s fast â€Å"nutrition†, in which he shows how he gains fat and destroy his health by eating McDonald’s. 2 In 1998 McDonald’s started â€Å"Made for you† System but it was not successful. There was a decrease in growth of sales in stores. 3 In 1999 before the implementation of â€Å"made for you â€Å"scheme ,McDonald’s planned to provide about 190 million in financial assistance to its franchisees ,but the actual cost of implementing the system ran much higher than the corporation had estimated. In 2001, 51 people were charged conspiring to rig McDonald’s game promotions over the course of several years, revealing that $24 million of winning McDonald’s game tickets had been stolen as a part of scam. 5 In 2004, McDonald’s was sued for extracting a small amount beef added in to the vegetable oil used for cooking French fries. 6 Many people still complain that the food served by McDonald’s is not hot to eat. RECOMMENDATIONS PRODUCT :- 1 McDonald’s should provide hot food to eat because many customers complaint that their food is not so hot to eat otherwise it will affect sales. McDonalds should bring some new healthier products for all ages because bad effect on health is one of the weaknesses of McDonald’s and bringing some healthier food will help to overcome this image. 3 McDonald’s should provide some free snacks because it will help it compete with its competitors and increase sales. 4 McDonalds should make their products in fat free oil because it will have good effect on health. 5 McDonald’s should also provide some regional food because in this way some rural people will also start accepting its products. Launching of new fried and bone in treats in Chicago. PRICE:- 1 The price of products should be affordable because if they will not be affordable to small income group then its sale will be affected and it will also give the opportunity to competitors to increase their sales. 2 The prices of products should be regularly checked so as to compete with competition because people will buy those products which they can get in low price. PLACE:- 1 McDonald’s should open new franchises in small cities also . It will help them to expand its business and increase growth. McDonald’s should increase the number of its franchises in all countries in order to expand its business. PROMOTION:- 1 McDonald’s should provide some discount on more products purchased because in this way people will buy more. Because some people will start purchasing more items if they can get discount. 2 McDonald’s should provide home delivery service because sometimes some people can’t go to store in order to pu rchase them. It will increase sales. 3 McDonald’s should provide online sale because in this way people can place their orders online. McDonald’s is working on new salads and wraps . (wong, 2013) 5 McDonald, s will test the new fried and bone in treats in Chicago. (wong, 2013) 6 Success of mighty wings in Atlanta. (wong, 2013) BEST RECOMMENDATIONS PRODUCT:- McDonald’s should provide some healthier food for all ages because health obesity is the major problem with McDonald’s . In this way they can get good image regarding health. PRICE:- Prices of products should be regularly checked in order to compete with competition because people will cheapest product. PLACE:- McDonald’s should open new small franchises at small cities also because it will help him to expand its business and increase growth rates. PROMOTION:- McDonald’s should provide home delivery service because sometimes people can’t go to store in order to purchase product. BIBLIOGRAPHY Bibliography Birchall, J. (2008). McDonalds claims fast food sales fighting off slowdown. Financial times. deng, t. (2009, may). McDonalds new strategy on changing attitudes and communication. International journal of marketing studies, 37-42. Jennifer, R. (2004). online branding :the case of McDonalds. ritish food journal. ltd. , n. m. (2006). ICCR sponsered proxy resolutions on genetically modified organisms gain recognition among shareholders at wendys McDonalds . financial wire. macy, a. (2012). financing a remodel:a case of McDonalds Franchisee. journal of case research in business and economics. Mcnamara, B. (2013). McDonalds give the people what they want. Nutrition business journal. Thomadsen, r. (2007). product positiong and competion:the role of location in the fast food industry. Marketing science. wong, V. (2013). will McDonalds mighty wings fly? Business weak.

Promoting Morality in the Aeneid and Metamorphoses Essay -- Comparison

Promoting Morality in the Aeneid and Metamorphoses    Just as the authors of the Bible use an evocative, almost mythological vehicle to convey covenants and laws that set the moral tone for Hebrew and Christian societies, Latin poets Virgil and Ovid employ a similarly supernatural method to foster their own societal and moral goals in Roman society. Where Virgil's Aeneid depicts Aeneas as the ideal, duty-bound Roman patriarch absent from the conflicted Rome of Virgil's youth, Ovid's Metamorphoses lacks the patriotic undertones of Virgil's epic. Instead, Ovid's lighthearted Metamorphoses depicts several mythical stories - some not unlike the etiological justifications found in the early Hebrew scriptures - which chronicle the transitory nature of life and its effect on society. When Augustus defeated Marc Antony at Actium and began the first acts in his rule of what would be one of history's most powerful empires, he sought to restore the morality and patriotism characteristic of pre-civil-war Rome. The stolid Roman patriarch, thought lost in the melee of civil strife, became the center of Augustus' propaganda and legislative campaign to once again bring honor and morality to his empire. It is from Virgil's unfinished epic The Aeneid that this exemplary citizen arises, one who is not only a fierce warrior but foregoes personal happiness for the welfare of his country as well. Virgil's unfinished epic - almost discarded by its author until Augustus intervened - not only serves to smooth over the violence and slaughter of the past civil wars by attributing them to the course of fate but also uses this strife as a tool to carve Aeneas as an ideal patriarchal figure. All these images on Vulcan's shield His mother's gif... ...y. 6 Oct. 1999 Gillis, Daniel. Eros and Death in the Aeneid. L'ERMA, di BRETDCHNEIDER, ROMA, 1983. Henry, Elisabeth.   The Vigour of Prophecy, A Study of Virgil's Aeneid. Bristol Classical Press, Great Britain, 1989. Lyne, R.O.A.M. Further Voices in Vergil's Aeneid. Clarendon Press, Oxford, 1987. Mandelbaum, Allen, trans. The Metamorphoses of Ovid. By Ovid. San Diego: Harcourt Brace & company, 1993. Poschl, Viktor. The Art of Vergil, Image and Symbol in the Aeneid. Trans. Gerda Seligson, Greenwood Press, Connecticut 1986. Silvestris, Bernardus. Commentary on the First Six Books of Virgil's Aeneid. Translated by Schreiber and Maresca. University of Nebraska Press. London, 1979. Quinn, Kenneth. Vergil's Aeneid, A Critical Description. Routledge & Kegan Paul, London. 1968.

Love Kills Slowly

Amanda Miragliuolo Prof. T Woodard 1101/11:00-11:50 11-15-10 Research paper Love kills slowly Love is certainly a life learning experience. Whether if it’s good or bad, you still learn what to do in that situation if it arises again. Usually people tend to think with their hearts and not their minds when it comes to love, I call it the love spell. When people fall in love their lives tend to get so much easier because they have someone to depend on and someone to talk to. However, there are unhealthy relationships as well that can make someone’s life miserable and only bring them down.Some of the most popular reasons why relationships fail are because of jealousy. If you cant trust your partner then there is no relationship. Another reason is due to lack of communication, which is much needed in a healthy loving relationship. Trust is one of the main reason why love fails. If you truly love somebody then you will put them first, no matter what and never doubt them. Bein g in love takes a lot of work and time, but in the end its worth every second. Jealousy is a big downfall in relationships. It can easily change how you feel about a person.Being jealous is basically assuming the worst about your partner and the situations that they are in. Sometimes jealousy is caused by your own actions. If you are unfaithful to your partner you are most likely going to question and be suspicious about your partners every move. Then of course that will lead to fighting and lying. These are things that you do not want to experience in a relationship, they will only stress you out and get you upset. I recently went through a life changing relationship and I came to find out that love really does open your eyes and make you a wiser person.My relationship with Patrick was a roller coaster, it will most definitely be an experience that I will never forget. Even though it was a very unhealthy relationship I am glad that It happened because it made me into the person I a m today. Jealousy was a big factor in our relationship. Patrick would question every single thing that I did and he would usually not let me do anything without him. To me, that’s not what love is. As time went on jealousy took over him and I finally opened my eyes and realized why. He was cheating on me with my best friend.The jealousy that he had on me was because of his own actions with being unfaithful to me. Because he was doing this he thought it would be just as easy for me to do it too. This situation really got to me because I not only lost my boyfriend but I lost my best friend as well. Relationships shouldn’t be like this. It should be plain and simple, if you love somebody then be with them, and only them. Or just don’t be with them at all. Cheating is very common in relationships and that is when the trust disappears. Emotions coming from jealousy, usually escalate into trust issues.Trust is the most important thing in a relationship, If you donâ₠¬â„¢t have that then the relationship will fail. You cant say that you truly love somebody if you don’t trust them. A lot of hearts are broken because of lies and cheating. Healthy relationships have total and complete trust with one another and never doubt each others honesty. Unfortunately for me, its going to take a miracle for me to trust another guy with my heart again. However, the situation with Patrick only made me a stronger person. Experiencing the crying, screaming, and the violent heart pounding situations really changed me.Now I know when to get out of my possible future relationships when and if that person hits something if they are mad, or if I actually get scared of them like I felt with Patrick. I knew I needed to leave him when furniture went flying across the room, but I was thinking with my heart and not my head. The irony in this is that my best friend Gina knew all about this and held me while I cried on her shoulder and she is the one who he cheated on me with. Trust isn’t just in love relationships, its in friendships as well.As much as I miss being with my best friend everyday, I have learned and accepted that our friendship will never be the way it used to be. Love grows where trust is laid and it dies when it is betrayed. Communicating with your loved one should be nothing but a pleasure for you. Not in some cases. There are people in this world that are in relationships just for one reason, for sex. To me that’s called taking advantage of someone and not cherishing what sex is really supposed to mean between two people. Lack of communicating can also end a relationship quite fast as well.If you barely ever see or talk to your partner then what is the point in being with them? People should enjoy their relationships and they should love spending time with their partner. A relationship takes two people to work and the effort has to come equally from both sides. People need to appreciate who their with because the ir partner is with them to love and care them. Romantic relationships can be wonderful with the right person. A relationship with the wrong individual however can lead to years of heartache, emotional damage, and even physical damage.An unhealthy relationship can damage the way we feel about love and romance for the future. They can turn what is supposed to be a loving, supporting, and understanding relationship into a hating, unfaithful, and lying one. We all know to avoid people that appear insane or abusive and not select them as a dating partner. However, some individuals are better at hiding their personality and behavior abnormalities, like Patrick. Falling in love is going to take you on a wild roller coaster. With good or bad experiences, you will soon learn how to protect your heart.Usually people tend to think with their hearts and not their minds when it comes to love, I call it the love spell. Unhealthy relationships can make someone’s life miserable and only brin g them down. Some of the most popular reasons why relationships fail are because of jealousy. Another reason is due to lack of communication, which is much needed in a healthy loving relationship. Trust is one of the main reasons why love fails. If you truly love somebody then you will never doubt them. Being in love is the greatest feeling in the world, you just have to be careful who you give your heart to.

Use Of Technology And Digital Devices - 2192 Words

School classrooms have recently been introducing the use of digital devices to enhance learning. In our current era, we are experiencing changing culture, society and technology causing convergence of old schooling methods with new digital methods (Jenkins 2006). Technology has become an important aspect in modern society, with lots of jobs requiring digital skills. It is essential to assess, if the use of technology and digital devices in classrooms improves children’s academic abilities? This research would be conducted using three qualitative methods, including focus groups, looking at how students and teachers view the use of digital devices in classrooms, ethnography using participant observation to assess how students and teachers†¦show more content†¦2 white, 2013 p.3). However, digital devices can be very distracting and interfere with student’s education. According to a study conducted using a questionnaire for university students, students are very e asily distracted on digital devices (McCoy 2013). A further study, conducted by the OECD, looked at students tests results across schools using a variety of different levels of digital learning and found that students are better off using computers in moderation, rather than rarely or frequently (Schleicher, 2015). A study conducted by the Western Australia department of education observed how the use of ipads affects students learning. The academic behavior of 19 different schools, of students in grades 1 and 2 were sampled. The study assessed academic achievements before and after the introduction of ipads in the classrooms, using observations to record how students learnt in non-interactive learning environments and interactive ipad learning environments. The study was further quantified by looking at test results before and after the introduction of ipads in classrooms. Results showed students achieved higher test scores using digital devices (Department of Education WA, 2012). However, this research project had a narrow focus only observing the use of one digital device, ipads, in