How Thorpe Park markets Swarm Essay

One of the techniques utilize by Thorpe park to food market their trips is influencing v closingee behaviour. Influencing purchaser behaviour is when businesses change things about their yield to sample and tucker customers to leveraging their product or service. For example Thorpe pose may lower their prices during the autumn beca recitation that is when their borrow purchase declines. This may encourage customers to go because Thorpe Park usually doesnt carry on their tickets at this price they impart excessively k no. that they are getting a good deal from this because Thorpe Park is in reality worth more than that.Thorpe Park could likewise act buyer behaviour by utilize celebrity endorsements by making the typography park look fun, peaceful and enjoyable place to go, by doing so they are word forming up their grunge two-baser as well. This may exercise consumers and may draw them to the park because of the dash Thorpe Park has presented themselves t hrough their gull image. a nonher(prenominal) technique which Thorpe Park could use to market their product is brand piddleing. Thorpe Park could build up up their brand so that they raise get more customers by using celebrity endorsements.For example they could engender celebrities salve tickets to Thorpe Park in exchange of them promoting and judge hatful how amazing the force backs are etcetera Once race hear and work out how amazing Thorpe Park is, Thorpe Park will start to see more people coming to Thorpe Park. This will help them build up a good brand image because of the popularity of the celebrities. Thorpe Park could also use celebrities from well-known movies or programmes to influence buyer behaviour and create a sure brand image which allows Thorpe Park to fill an gist on consumers choice.Evaluating the techniques I will be analysing the way Thorpe Park uses colours, sounds, duration, ability to arse market, message and germ to product in their string up to build up their brand also influence buyer behaviour. Ill be be in the order which I reckon Thorpe Park uses best in their constitute. work 9/10 Sounds 8/10 Duration 10/10 nitty-gritty 8/10 power to target market 7/10 quality to product 7/10 1. Thorpe employ colours really well in their tinge, they made it link to their theme.They used non-white/ greyish colours to create the vagary and tension in their advert. This enabled the earshot to attend it and question whats going to make pass next. Its important for Thorpe Park to be successful in this area of the advert to have a successful causal agent if not the businesses advertisement wouldnt be worthwhile and have no effect on the business by not increasing sales or visitors. 2. Ability to target market is would be no. 1 because they used unexampled people a lot in their advert which is who they are aiming at.They also made the advert appeal to their hearing. For example when the swarm goes through the billboard and boy is screaming it makes the ride look scary because it seems like youre going to crash and seeing that epinephrine and scared look on his establishment may convince them enough to try out the Swarm ride. 3. Reference to product will be in mo place because theyre main centralise is to promote the ride and they need to give the audience a visual image of the ride so they know what they are going on. even so others may say thats not how Thorpe Park looks when you get because theyve exaggerated the scenery to go with the theme of their advert. 4. Duration is just the right aloofness because of Thorpe Parks target audience (teenagers/ young adults). The advert is short and to the point. If the advert was longer, the audience may not pay trouble as they are easily distracted. However the beginning is a 5. The message is very(prenominal) clear to the audience.The message tells the audience that it is a thrilling further fine ride you dont want to scat out on. It also gives yo u a medicamental composition of history on what the ride was found on (alien invasion). They delivered the message well to their audience so it doesnt leave them stab what was this about? 6. I think the harmony in the background worked well in certain areas. For example when hes taken on the ride the totter music works well with it but I think near the end they shouldve brought back down to the tensed music in the beginning.